Marketing: Strategy, Content, Campaigns

Monica Paul

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What About 2015? Planning ahead

This morning I was thinking that I was running out of topic for NaBloPoMo, when I remembered something very important to every SMB; but also to the large corporations and even to our personal life; this is our following year plan, in this case our 2015 Plan.

Which are your desires? What do you want to achieve? Where do you want to be standing one year ahead?

I have several plans, personally speaking, I am going through a changes cycle, this includes my firm and my personal life, I am so excited about all that is happening to me! Participate here is one of these changes I am experiencing. So happy! :)

But let’s talk about a plan, and since I want to go a little bit more in detail I will give you a second part tomorrow. I am also thinking about the girls who would want to follow the steps and write down a plan draft.system_integration_work_flowF

I am going to share what I know, and developing marketing plans is something I have been doing for the last 20 years so here we go.

Step #1: The previous year. Take some time to think and recall about  what happened in 2014. How does your business have performed during 2014? What happened, did it grow? Did you have the achievements you want? Which milestones did you reach? Write them down.

Step #2: Your environment: How would you describe your business market and environment? It is time to go through a market research. I don’t mean paying for one, maybe you can do it yourself. How is your market performing, what expectations are there for the following years? For example, let’s say you have a cupcakes business. You perfectly know about the gluten-free trend; how does it affect your business? Have you consider integrating some gluten-free cupcakes in your menu? How many customers have asked about this? Do you have possibilities with them? How many competitors do you have in this specific area of your business?

Step #3: Once you have all this information compare your business performance with the market performance; then you will know what you have to do to grow your business. Put the information in two columns, analyze whether they coincide or are opposite or simple don’t match.

These three steps will give you a very objective overview of your business and will give you very accurate clues of the path to follow. Tomorrow we will continue working on your 2015 Marketing Plan.

 

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Monica Paul is a marketer with 20 years experience in local, regional, and global marketing strategies. In 2001, after eight years working as an employee for several IT companies such as Micrografx and Visio; Monica founded Marcomtec, a division of Magic Masterminds LLC, a marketing firm providing strategy and content services, as well as marketing campaigns in English and Spanish. In 2013 Monica launched Magic MasterMinds (www.magicmasterminds.com), a publishing platform to help writers all over the world to publish and market their books.