Marketing: Strategy, Content, Campaigns

Monica Paul

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Latest Articles from Monica Paul
B2B companies spend millions in Marketing and copywriting to engage prospects. Effective proposals are the first step to productivity. Align the lead generation marketing strategy and messages with sales makes the difference.
Over the last months organizations' employees have embraced the BYOD practices, CIOs are concerned about security issues, lawyers have given their advice, and MDM vendors have taken their message to the companies. But while CIOs try to come up with the best solution to police this prac...
The ‘Company of the New Era’ is the one that achieves all these effectively ensuring they are able to perform the essential tasks of this new business environment. Every area of business is involved, and in this new world of connectivity every area affects the others; the mobile users,...
Issues related marketing are top-minded for small companies owners. Researchers like Yodle state that 42% of small business owners said they are worried about finding new customers, it's actually their #1 concern. Owners of the small companies as well as individuals do think in marke...
When a company wants to grow, no matter he resources available, the strategy and relationship with Business Partners become a key activity that require creativity and expertise. A strong will to grow teaming with their business partners is enough reason for LabTech Software to create ...
“Hey! But I need this internet service to work properly now; this is the third time we have the same problem this week. I am paying for it, and I can't be waiting for your system to 'load'...” This is my very personal experience, and I am sure each and every one of us have heard this...
Help Desk is an unknown hero, because it can be one of the less noticed activities, one often taken for granted. Providing support to global, regional or local staff can be an exciting adventure, it doesn't matter if done in-house or as an outsourcing service, Help Desk is the hero of...
Authors are highly creative people, so every time you have an idea the first thing you want to do is run to your computer and start writing. But have you ever thought about mapping your book, building up a plot, outline the story and the main scenes as per the results of a business pla...
Embracing BYOD has the potential of changing the complete organization's nature, giving the working teams, an arsenal of new tools to improve the costumer experience and service levels, turning these companies into "New Age Enterprises". Meaning, an enterprise transformed by a mobile s...
The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. Embracing BYOD has the potential of changi...
In their “Enterprise Mobility Guidebook”, The Enterprise Mobility Foundation offers some good ideas to establish a mobility policy. Let’s analyze some of these ideas and what would be the best way to incorporate them to the daily activities in companies. Again a RMM/MDM tool seems to b...
BYOD impacts the network and the company from more than one perspective. According to research based in 2,200 surveys to executives and companies in 13 countries along the different regions, the growth of mobiles devices is exponential and has increased the bandwidth usage in 84%. Actu...
Second article of the series about tips and tricks to market and sell RMM services. Looking for the pain... What is obvious for the services provider may be a huge issue to the client... Continuing with the article series about the RMM services and how to sell them… The emerging ma...
The first one of a series of articles intended to support an evangelization program for RMM services providers in emerging markets. According to the research firm Gartner, the worldwide IT spending is projected to total US $3.7 trillion in 2013, a 4.2% increase from 2012 spending of $...
A thriller story came to the market, no doubt Children of the Enemy is a very good thriller. When the second printed edition was released, two copies of the first edition popped with amazing collectibles prices. Back in 2010, D.J. Swykert published his thriller novel “Children of the ...
Magic MasterMinds, a website dedicated to be an online showcase for artists' work, announces it is fully available and 100% functional. Magic MasterMinds starts its operation with four artists covering Literature, Music and Painting. In the Literature tab, Magic MasterMinds welcomes...
Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’ However some...
QR Codes are becoming a trend in the new marketing campaigns; however, and according to this technology tool, B2B IT companies can get spectacular benefits from them, a cost/effective tool that can be easily integrated in the exisiting campaign complementing them with more interactive ...
Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become...
In my almost 20 years working with big IT corporations, I have seen many small and medium companies, mostly IT integrators, trying to be included into the vendors' marketing campaigns. I have listened to them saying that making marketing is out of their budgets and reach, out of their ...
A woman executive is responsible for managing the area in the company where she works, her home, and her children's activities. When a business trip takes her away from home for a few days, it does not mean that the daily activities stop. She is able to control everything, sitting at t...