Monica Paul

Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’  However some services can be transformed into something tangible, PR services can be touched and sensed in the publications for instance, telephone services are sensed when making a call; but the IT managed services are never sensed, these services just are there. The computer works, the antivirus is updated, the printer prints, they are supposed to do so, isn’t it? It is their purpose. But behind all this normally expected performance are the IT Managed Services, intangible and invisible to users, but a key activity for the devices’ deploy and performance. IT Managed Services are turning into an... (more)

Why Establish a Mobile Strategy...

A woman executive is responsible for managing the area in the company where she works, her home, and her children's activities. When a business trip takes her away from home for a few days, it does not mean that the daily activities stop. She is able to control everything, sitting at the lounge room at the airport - she checks up on her team's activities at the office; pays the light, telephone, and Internet bills; makes sure the supermarket delivers the groceries she ordered to her home on time. All these are performed online from her mobile device. How many mobile services did ... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)

1, 2, 3… Marketing!!!

In my almost 20 years working with big IT corporations, I have seen many small and medium companies, mostly IT integrators, trying to be included into the vendors' marketing campaigns. I have listened to them saying that making marketing is out of their budgets and reach, out of their possibilities; an activity impossible to afford. I have seen them watch the vendor's campaigns as children in front of the toy store gallery; looking how the corporations position their brands and trying to get some advantage of this. But guess what? Beyond the wide budgets, the experts, techniques, ... (more)

QR Codes and B2B Marketing

During the last months, advertising campaigns using QR Codes have become a topic of interest for both, companies and agencies; we can see ads including these codes at the entrance of the stores, in magazines, and in spectacular ads as the campaign launched by the international apparel brand, Calvin Klein. In Latin America, we start to see these kind of campaigns as well, for instance, SportsWorld, the recognized gym chain in Mexico, have at the entrance of each gym an ad with the codes of their Facebook and Twitter pages in the social media networks. Home Depot, added these QR C... (more)