Marketing: Strategy, Content, Campaigns

Monica Paul

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Top Stories by Monica Paul

A woman executive is responsible for managing the area in the company where she works, her home, and her children's activities. When a business trip takes her away from home for a few days, it does not mean that the daily activities stop. She is able to control everything, sitting at the lounge room at the airport - she checks up on her team's activities at the office; pays the light, telephone, and Internet bills; makes sure the supermarket delivers the groceries she ordered to her home on time. All these are performed online from her mobile device. How many mobile services did she use? How many products and services does she prefer as they provide her with these features? According to Cisco research, in 2015 the number of devices connected to the Internet will duplicate the world population and will reach a yearly total of worldwide traffic consumption of 966 Exa... (more)

Great Solutions for Big Problems…

Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’  However some services can be transformed into something tangible, PR services can be touched and sensed in the publications for instance, telephone services are sensed when making a call; but the IT managed services are never sensed, these services just are there. The computer works, the antivirus is updated, ... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)

RMM Services: How Do I Sell Them?

Continuing with the article series about the RMM services and how to sell them… The emerging markets are the greatest hope for growth in the global economy for the past two years; they have become the darlings of the financial press, also a favorite target and talking point of the C-level executives in worldwide corporations. Asking their view of these highly productive markets, John Timko from LabTech Software stated: “We consider the emerging markets not only a source of significant revenue growth, but also a source of talent, true innovation and ground-breaking approaches to... (more)

Every Book Needs a Business Plan… Do You Know Why?

10 Reasons Why Your Book Needs a Business Plan... If you are a writer, I am almost sure that you don't think of your book as a product to be launched to the market. Authors are highly creative people, so every time you have an idea the first thing you want to do is run to your computer and start writing. But have you ever thought about mapping your book, building up a plot, outline the story and the main scenes as per the results of a business plan? Would you develop your story the same way if you knew the interests of your target reader, the average price of your competitors' boo... (more)