Marketing for Every Brand and Product

Monica Paul

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Top Stories by Monica Paul

Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’  However some services can be transformed into something tangible, PR services can be touched and sensed in the publications for instance, telephone services are sensed when making a call; but the IT managed services are never sensed, these services just are there. The computer works, the antivirus is updated, the printer prints, they are supposed to do so, isn’t it? It is their purpose. But behind all this normally expected performance are the IT Managed Services, intangible and invisible to users, but a key activity for the devices’ deploy and performance. IT Managed Services are turning into an... (more)

Magic MasterMinds Comes to Life, the Online Art Showcase

Magic MasterMinds, a website dedicated to be an online showcase for artists' work, announces it is fully available and 100% functional. Magic MasterMinds starts its operation with four artists covering Literature, Music and Painting. In the Literature tab, Magic MasterMinds welcomes DJ Swykert, a best seller author launching the second edition of "Children of the Enemy", a thriller novel, either in ebook and printed versions; and "Alpha Wolves" a romance novel, in ebook format. "Children of the Enemy's" first edition ebook was already rated a best seller. And Cezarija Abartis, a... (more)

Defining the Rules… The Company’s Mobile… My Mobile

Many opinions have been given about the policies and decisions that the companies have to take regarding the BYOD mobiles and even the company owned ones. There are hundreds of statistics that tells us how this trend grows by day. The firm Gartner, for example, states BYOD as a disruptive phenomenon where employees use their own mobile device in the company and demand to be connected to everything without the proper oversight, and according to the firm 70% of mobile professionals will conduct their work on personal smart devices by 2018. According to Magic’s State of BYOD Info... (more)

Social Media Marketing, B2B Companies’ Leads Generator and Services Delivery

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and... (more)

Taking Your Company to the Mobility New Age

BYOD is definitely one of the most significant trends affecting the enterprise; it is not only that the employees want to use their Smartphone and tablets at work, but the applications they are running in the corporate network and the information that is flowing within it. The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and the ... (more)