Marketing: Strategy, Content, Campaigns

Monica Paul

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Top Stories by Monica Paul

Marketing in social media has taken the interest and the conversations in the area professionals meetings. On the other hand, the B2B entrepreneurs ask themselves how to make this social media networks work to their advantage. Nowadays, the activity in the social networks has become a bound activity for all the companies looking for the way to increase their brand awareness, its strength, and of course to get new clients and qualified leads using this modern tool. According to a research done by the agency Collective, 90% of the marketers are searching for new tools on line, and 62% predict an increase in the social media investment during the following 6 months. However, only 12% thinks that social media are really valuable tools able to generate ROI to brands and companies. Why this contradiction? Social media came to stay, but not all the entrepreneurs have comp... (more)

Defining the Rules… The Company’s Mobile… My Mobile

Many opinions have been given about the policies and decisions that the companies have to take regarding the BYOD mobiles and even the company owned ones. There are hundreds of statistics that tells us how this trend grows by day. The firm Gartner, for example, states BYOD as a disruptive phenomenon where employees use their own mobile device in the company and demand to be connected to everything without the proper oversight, and according to the firm 70% of mobile professionals will conduct their work on personal smart devices by 2018. According to Magic’s State of BYOD Info... (more)

Defining BYOD Policies

The rise of mobile is still going strong and it shows no signs of stopping!, In 2013, analysts say there was an 81% growth of mobile devices worldwide. Actually, according to the new Cisco report - "Mobile Data Traffic Forecast Update" - the mobile traffic in 2013 was 18 times the size of the entire internet in 2000. The study reports that in 2013 the internet traffic per user averaged 356MB of data a month. Even more amazing, is that the trend expects it to increase to 3GB per user in 2018. All of these changes - the use of mobile data, the internet of things - all have real wor... (more)

Taking Your Company to the Mobility New Age

BYOD is definitely one of the most significant trends affecting the enterprise; it is not only that the employees want to use their Smartphone and tablets at work, but the applications they are running in the corporate network and the information that is flowing within it. The employees are using their devices and running their apps in the corporate network with or without the IT area consent. Even though some companies are ignoring the trend for a while they definitely won't be able to escape the BYOD tsunami. It is true that BYOD brings a lot of challenges for the ITs and the ... (more)

Great Solutions for Big Problems…

Managed Services Providers face a variety of challenges. They struggle trying to sell an intangible and invisible service. Quoting Harry Beckwith, author of the book “Selling the Invisible”: ‘You can’t see them – so how do you sell them? That’s the problem with services.’  However some services can be transformed into something tangible, PR services can be touched and sensed in the publications for instance, telephone services are sensed when making a call; but the IT managed services are never sensed, these services just are there. The computer works, the antivirus is updated, ... (more)